In this episode, I have the great pleasure of digesting the HBR article ( What Will the Retail Experience of the Future Look Like?) with Kate Machtiger the author, which was an absolute pleasure.
Sensory perceptions and feelings are a part of the retail experience and unfortunately we have to many flat one dimensional experiences (+ conversations) and it is only through diversity of thought, that we can create true customer journeys that challenge and bring delight to customers, for me design is as critical as the technology, and I truly feel privileged to have been able to have some time with somebody like Kate who is a thought leader in design.
Kate Machtiger is the founder of Extra Terrestrial Studio, where she designs and builds “deep space” — surreal places that build connection through exploration and play.
Kate brings strategic vision to complex projects and harnesses her multi-disciplinary design and business background to translate concepts into reality.
She was formerly Design Director at Assignment Studios, where she helped clients bring their brand visions to life in the form of retail spaces, pop ups, and events.
In 2016, Kate was selected to the Forbes 30 Under 30 for her role in developing emerging technology programs with the federal government.
Previously, Kate served as a creative consultant on numerous large-scale real estate and hospitality ventures, and as an innovation consultant for Fortune 500 companies, government agencies, and large nonprofits. She began her career as an investment banker at Goldman Sachs.
She has spoken at SXSWedu and the XR for Change Summit.