A super insightful conversation with Kelly Haut Thacker, Salesforce Senior VP, Marketing, Commerce Cloud & CMO of Retail and Consumer Goods (RCG). Discussing their new "New Salesforce data* which shows that a disconnected experience is a top frustration customers have with retailers. What’s more, 79% of consumers surveyed plan to reassess their retail spending over the next 12 months. However, 65% of consumers will remain loyal to companies that offer a more personalized experience". I found Kelly´s perspective on Increasing Loyalty & Revenue while decreasing costs through #cleandata to improve profitability while delivering hyper personalisation music to any retailer's ears in today´s high inflation and interest operating environment.
Kelly Thacker, Senior VP, Marketing, Commerce Cloud & CMO of Retail and Consumer Goods (RCG) at Salesforce
Kelly Thacker leads marketing for Commerce Cloud and the Retail and Consumer Goods business at Salesforce and is responsible for marketing strategy, operations and execution across the full spectrum of the Commerce Cloud portfolio and RCG business globally.
As a ten year veteran of Salesforce, Kelly has held other senior marketing roles centered around bringing the cloud to enterprises around the world. She served as chief marketing officer for the Customer Success Group, responsible for the positioning and go-to-market strategy for Salesforce’s Support and Professional services business. She was also instrumental as an early marketing leader of the Salesforce small and medium business unit, where she worked with thousands of small businesses on developing the tools and technology required to grow sustainability.
Kelly came to Salesforce from a series of non-profit initiatives focused on using technology to solve challenges that humanity faces globally. Kelly was the founder and CEO of The James Project, a nonprofit venture in India, and Banau, a non-profit venture in Nepal.